Marketing Ethics Essay example -- Business Morals Ethics Essays

Marketing Ethics The question of whether or not marketing is completely unethical is the question most critics of marketing seem to be focusing their attention on. Ethics provide the basis for deciding whether a particular action is morally good or morally bad (Britt 553). But, each individual develops different opinions, moral standards, and values. So, marketers will deal with similar issues differently because there is no "correct" way to handle any given issue. Marketers face various types of ethical issues in their everyday marketing activities. Such marketing activities that require marketing managers to utilize their moral values ethically are advertising, packaging and labeling, and global marketing.   Ã‚  Ã‚  Ã‚  Ã‚  "Advertising is the most criticized of all micro-marketing activities (McCarthy 643)." What is considered as unfair or deceptive advertising is very difficult to pinpoint, because times have changed and continue to change on a day to day basis. What one person may consider unfair or deceptive may not be unfair or deceptive to another person. There are no clear cut guidelines for marketing manager's to go by, so they must utilize their own judgement based on their own moral standards. But, in the United States their is an administrative agency that has the power to control unfair or deceptive business practices. The Federal Trade Commission (FTC) was created in 1914 to prevent "unfair methods of competition in commerce (commercial trade) and...

Pakistan Studies

B. 2 Natural Resources – An Issue of Sustainability d)_Fish (Syllabus 2011) d)_Fish Candidates should be able to †¢ describe the fishing methods used in both marine and inland waters, including fish farms, †¢ give examples of the fish caught in both marine & inland waters & of the fish reared on fish farms, †¢ give examples of the fishing ports on both the Balochistan and Sindh coasts, †¢ describe the uses of the fish caught. explain improvements in fishing methods and processing techniques †¢ understand the problems facing the fishing industry and evaluate the possibilities for its further development and sustainability ____________________________________________________________________________ Question: 2 (May / June 2000) (d) (i) For marine fishing name the main catch and the most important export market for the catch. [2] (ii) For inland fishing state where and why fish are caught. [5] Question: 2(October / November 2002) (a) Study the following. Fish Group 1 – crab, lobster, prawns (jhinga), sardines, sharkGroup 2 – hila, mahseer, palla, trout Group 3 – herring, mackerel, sardines, shark Fishing Areas A – inland fisheries (freshwater) B – Makran (Balochistan) Coast C – Indus Delta (Sindh) Coast (i) In which fishing area are the fish in group 1 caught? [1] (ii) In which fishing area are the fish in group 2 caught? [1] (iii) Describe the fishing industry of the Makran Coast with reference to methods of catching the fish, ports and the uses of the fish caught. [6] (iv) Increasingly fish are obtained from fish farms. Describe this method of producing fish. 4] (v) Why are fish so plentiful in the mangroves of the Indus Delta Coast? [4] Question: 4(October / November 2003) (b) (i) State and explain the main functions of the ports on the Balochistan coast. [5] (ii) Why are the ports in Balochistan small? [4] Question: 3 (May / June 2004) (a) Study Photograph (opposite) which shows part of a fish farm at Faiz, south of Multan. (i) Describe the lay-out and features of the fish farm. [4] (ii) How has the physical topography of the area made it easy to construct the ponds? [3] (iii) Where has the material come from that has been used to make the banks of the ponds? 1] (b) Why is fish farming of growing importance in Pakistan? Credit will be given if you name a species of fresh water fish reared on fish farms. [4] Question: 1 (May / June 2005) (b) (iii) The area of mangrove forest has decreased in size in recent years. How and why has this affected the local fisheries? [2] Question: 4 (May / June 2008) (a) (i) Name two fishing ports on the coast of Balochistan. [2] (ii) Name two types of marine fish caught by fishermen. [2] (iii) Describe subsistence fishing methods. [3] (iv) Explain how these methods can be improved to make fishing commercial. 4] (b) (i) How can fish be stored and processed onshore? [3] (ii) Why is fish processing called ‘value-added’? [1] ( iii) How does the poor infrastructure of Balochistan make development of the Fishing industry difficult? [4] (c) Study Fig. (opposite), a graph comparing the production of marine and inland fisheries in Pakistan. (i) Compare the changes shown in the graph. [3] (ii) Explain why more people are employed in inland fisheries than marine fishing. [3] Question: 2(October / November 2008) (c) (ii) Explain how industries can pollute river and sea water. 4] (iii) Explain how this pollution affects fishing. [3] Question: 1(October / November 2010) (b) Study Fig. (opposite), which shows the weight of marine fish caught 1996–2006. The weight of fish caught in 2006 was less than in 1996. (i) Suggest two reasons for this decrease. [2] (ii) Describe how the weight of fish caught changed in the years between 1996 and 2006. [3] (c) Describe how marine fishing methods can be improved. [5] (d) Study Fig. (opposite). With reference to Fig. (opposite), explain the advantages and disadvantages of developing the fishing industry in Pakistan. [6] Pakistan Studies B. 2 Natural Resources – An Issue of Sustainability d)_Fish (Syllabus 2011) d)_Fish Candidates should be able to †¢ describe the fishing methods used in both marine and inland waters, including fish farms, †¢ give examples of the fish caught in both marine & inland waters & of the fish reared on fish farms, †¢ give examples of the fishing ports on both the Balochistan and Sindh coasts, †¢ describe the uses of the fish caught. explain improvements in fishing methods and processing techniques †¢ understand the problems facing the fishing industry and evaluate the possibilities for its further development and sustainability ____________________________________________________________________________ Question: 2 (May / June 2000) (d) (i) For marine fishing name the main catch and the most important export market for the catch. [2] (ii) For inland fishing state where and why fish are caught. [5] Question: 2(October / November 2002) (a) Study the following. Fish Group 1 – crab, lobster, prawns (jhinga), sardines, sharkGroup 2 – hila, mahseer, palla, trout Group 3 – herring, mackerel, sardines, shark Fishing Areas A – inland fisheries (freshwater) B – Makran (Balochistan) Coast C – Indus Delta (Sindh) Coast (i) In which fishing area are the fish in group 1 caught? [1] (ii) In which fishing area are the fish in group 2 caught? [1] (iii) Describe the fishing industry of the Makran Coast with reference to methods of catching the fish, ports and the uses of the fish caught. [6] (iv) Increasingly fish are obtained from fish farms. Describe this method of producing fish. 4] (v) Why are fish so plentiful in the mangroves of the Indus Delta Coast? [4] Question: 4(October / November 2003) (b) (i) State and explain the main functions of the ports on the Balochistan coast. [5] (ii) Why are the ports in Balochistan small? [4] Question: 3 (May / June 2004) (a) Study Photograph (opposite) which shows part of a fish farm at Faiz, south of Multan. (i) Describe the lay-out and features of the fish farm. [4] (ii) How has the physical topography of the area made it easy to construct the ponds? [3] (iii) Where has the material come from that has been used to make the banks of the ponds? 1] (b) Why is fish farming of growing importance in Pakistan? Credit will be given if you name a species of fresh water fish reared on fish farms. [4] Question: 1 (May / June 2005) (b) (iii) The area of mangrove forest has decreased in size in recent years. How and why has this affected the local fisheries? [2] Question: 4 (May / June 2008) (a) (i) Name two fishing ports on the coast of Balochistan. [2] (ii) Name two types of marine fish caught by fishermen. [2] (iii) Describe subsistence fishing methods. [3] (iv) Explain how these methods can be improved to make fishing commercial. 4] (b) (i) How can fish be stored and processed onshore? [3] (ii) Why is fish processing called ‘value-added’? [1] ( iii) How does the poor infrastructure of Balochistan make development of the Fishing industry difficult? [4] (c) Study Fig. (opposite), a graph comparing the production of marine and inland fisheries in Pakistan. (i) Compare the changes shown in the graph. [3] (ii) Explain why more people are employed in inland fisheries than marine fishing. [3] Question: 2(October / November 2008) (c) (ii) Explain how industries can pollute river and sea water. 4] (iii) Explain how this pollution affects fishing. [3] Question: 1(October / November 2010) (b) Study Fig. (opposite), which shows the weight of marine fish caught 1996–2006. The weight of fish caught in 2006 was less than in 1996. (i) Suggest two reasons for this decrease. [2] (ii) Describe how the weight of fish caught changed in the years between 1996 and 2006. [3] (c) Describe how marine fishing methods can be improved. [5] (d) Study Fig. (opposite). With reference to Fig. (opposite), explain the advantages and disadvantages of developing the fishing industry in Pakistan. [6]

J.B. Priestly & the story Essay

After the Inspector’s departure Birling admits that he has â€Å"learnt a loti from his visit. However, he immediately singles out Eric as â€Å"you’re the one I blame for this [the scandal]i , so he still seems to have little notion of community as he should, if he had learnt anything, be saying â€Å"we’re the ones to blame for thisi. Instead he seems to be shifting blame from himself. We can also see that as soon as the characters begin to construct doubts about the legitimacy of the Inspector he tries to find a way out of his predicament. As the story unravels he becomes â€Å"excitedi on discovering that the Inspector is not real and soon he has managed to put the whole episode out of his head, despite protests from Eric and Sheila who try to tell him that â€Å"you still haven’t learnt anything. i Birling is far more concerned about what may happen if the news comes out in public than whatever he did to Eva Smith and makes fun of Eric and Sheila for â€Å"not being able to take a jokei. However, the phone call he receives at the end of the play is not at all funny to him. To sum up, from the play we can see that when Birling preaches his â€Å"every man for himselfi philosophy he is very assured that he is right. The Inspector’s questioning manages to make him change his mind slightly although he is still sure of what he believes in. When he sees a chance to get out of the embarrassing situation he has been put into he grabs it with both hands and manages to forget the lesson he has learnt during the evening. Sheila is probably the character who changes the most during the play. At the start of the action she is very happy about her engagement, â€Å"pleased with life and rather excitedi. However, even at this point we pick up some of the qualities in her that are so marked later in the play, such as her clear stating of opinions which can be seen when she half-teases Gerald about his absence during the summer and her opinion of wine drinkers. Sheila’s reaction on receiving her engagement ring from Gerald show her state of mind: â€Å"Sheila: Oh – it’s wonderful! Look – Mummy – isn’t it a beauty? Oh – darling! i Sheila appears to be inattentive over her father’s speeches at the dinner table and has to be told to listen. This suggests that she neither find his opinions interesting nor agrees with them, which may point to her future conduct in the play. Sheila’s explanation of her conduct when interviewed by the Inspector shows how naive and thoughtless she was up to that point. However, unlike Birling she feels very upset about her conduct, shown by her running out of the room sobbing when first shown the photograph of Eva Smith. She also swears that she will â€Å"never, never do it [behaving like that towards others] again to anybodyi. This is a turning point in the play for Sheila. Almost at once she sheds her image of being a naive and ignorant young lady and takes on the most profound understanding of the Inspector’s message. During the rest of the play she often makes several cutting remarks during the other characters’ i interviews’ with the Inspector. For example, when the Inspector is talking to Mrs Birling she warns her mother not to block herself from Eva Smith in her answers to his questions: Mrs Birling: †¦ And in any case I don’t suppose for a moment that we can understand why the girl committed suicide. Girls of that class — Sheila : Mother, don’t–please don’t For your own sake, as well as ours, you musn’t. — Mrs Birling: Musn’t – what? Really, Sheila! Sheila : You musn’t try to build up a kind of wall between us and that girl. If you do, the Inspector will just break it down†¦ Incidences such as this, where Sheila is clearly contradicting the opinion of her parents, lead Mrs Birling to remark to the Inspector that â€Å"You seem to be making a great impression on the childi. The Inspector’s response, that â€Å"we often make an impression on the young onesi is proved to be true. The younger characters – Sheila, Eric and to an extent Gerald, are able to see the Inspector’s message realise that he is right. However, the older characters are too entrenched in their beliefs and still stubbornly cling to what they believe in.

Macbeth Hallucinations

Desires of the Subconscious In the tragedy, Macbeth, William Shakespeare uses motifs as a way to portray several different underlined themes of his work. Of the numerous themes, one in particular is applied throughout the entire story, this motif being hallucinations. Even while mans conscious is actively thinking, his subconscious is also thinking. It is thinking about the true desires of ones heart. The subconscious also thinks about guilt and what it wants to forget about. These two ideas of the subconscious come alive in this tragedy through hallucinations.In the beginning of the tragedy, Macbeth receives a prophecy that he will become king. His aspiration for becoming king clouds his conscience. He desires to become king so much that he and Lady Macbeth create a plan to murder Duncan and take his power. While they are carrying out the plan, Macbeth sees something in front of him. This is further shown in the quote, â€Å"Is this a dagger which I see before me. the handle toward my hand? Come, let me clutch thee. I have not, and yet I see thee still.Art thou not, fatal vision, sensible To feeling as to sight, or art thou but A dagger of the mind, a false creation, Proceeding from a heat-oppressed brain? † (2. 1. 33-39) This hallucination is particularly interesting. At this point in the tragedy, Macbeth is having second thoughts about murdering Duncan. As he hallucinates of a bloody dagger pointing towards Duncan’s room, it shows the reader that he is yearning to become king so badly that he would murder for it. Though the reader doesn’t see this from Macbeth’s exterior emotions, it is depicted through his subconscious.In the next act, Macbeth kills his best friend, Banquo, because he is becoming suspicious of the murder. Shakespeare shows Macbeth growing guilty of this act through another illusion in the quote, â€Å" If I stand here, I saw him†¦ Blood hath been shed ere now, i’ th’ olden time, Ere humane sta tue purged the gentle weal; Ay, and since too, murders have been performed Too terrible for the ear. The time has been and there an end. But now they rise again With twenty mortal murders on their crowns And push us from our stools. This is more strange Than such a murder is. (3. 4. 89-99) As the story continues, Macbeth feels more and more guilt building up on him. This guilt persuades his subconscious to form a mirage of Banquo, arriving to dinner with him. This shows the reader that Macbeth is feeling overwhelming guiltiness. As Lady Macbeth played a large role in the murders of Duncan, Banquo and Macduff’s family, she is also being plagued with guilt. This is shown when she is sleep walking in the following quote, â€Å"Here's the smell of blood still. All the perfumes of Arabia will not sweeten this little hand.Oh, oh, oh! † (5. 1. 49-51) In this quote, the blood that Lady Macbeth sees on her hands represents guilt. The hands represent her mind. Therefore, Lady Ma cbeth can’t disguise her guilt in anyway so much as to say that all of the perfumes of Arabia cannot overpower the guilt she feels. Shakespeare uses the motif of hallucinations to illustrate the theme that what man hallucinates is what man either wants to see or what he wants to forget about. This is shown in Macbeth before the murder of Duncan, after the murder of Banquo and at the end of the book.

The Parthenon, 447-438 B.C. and the Pantheon, 117-125 A.D Research Paper

The Parthenon, 447-438 B.C. and the Pantheon, 117-125 A.D - Research Paper Example Parthenon was constructed entirely using marbles. The marbles used were very strong, which is arguably the reason why the building has survived up to today. Wijesinha reveals that the Greeks strongly believe in simplicity. According to the Greeks, an understatement is elegance, which means that genuine fashion must be simple. The Parthenon was arguably built with the saying in mind according to Wijesinha. In this regard, the Greeks used very tall columns made of three architectural designs namely Ionic, Doric, and Corinthian. Despite the fact that the Parthenon’s pillars were slanted little inwards, it is very difficult to notice since the pillars just appear straight. This architectural design was meant to symbolize perfect straightness since if this could not have been achieved, then the pillars could have appeared as if they were slanting outwards. The Parthenon also has friezes and statues beautifully painted with bright colors to symbolize scenes from Greek arts. The building is also surrounded with Peristyle. It is reported that inside the building stands a 12-meter high Athene statue, who is the Athenians goddess. This statue is made of gold and ivory. The statue also appears to hold a Nike figure on one of its hands while in the other hand is a sword. Behind the statue is a room where the Athenians used to make jewelry offerings to the Athene, their goddess. In addition, the Parthenon also has alter where animals and birds were scarifies. This altar is located outdoors where worshipers remained .

Knowledge-Sharing Tools Essay Example | Topics and Well Written Essays - 250 words

Knowledge-Sharing Tools - Essay Example A blog may be run from individual diaries to aims of media programmes, political campaigns as well as corporations in addition to from one infrequent author to a big community of authors. Most blogs are interactive and facilitate visitors to write and leave comments resulting in a community of readers focused on the blog whereas others are not interactive (Pellen & Miller, 2013). There are several benefits associated with blogs. Thus, blogs can be used as a principal source of news since they are suitable for sharing particularly breaking news with a large online audience, immediate reporting of conferences and events. Thus event updates which go out to people are current and offer personal perspective. The other advantage of a blog is that it can be used for conversations and can be utilized as a springboard to debate as well as voice opinions (Pellen & Miller, 2013). By its very nature, a blog can act as an avenue for individuals to pause from conventional communication approaches that seem to match the organizational red tape (Hastings & Domegan, 2013).Blogs also allow the hearing of human voice via reviews, commentaries and interviews which have been written by real people on the basis of first-hand experience. Consequently a blog that is well-written usually bonds with readers on a personal level, implying that it is the personal voice of the blogger that is ‘heard’. The other benefit of a blog is for personal and project information management meaning that a blog can act as a daily digest of news and activities. A blog is a one-stop shop for one’s videos, photos, web links and documents (Guffey & Loewy, 2010). Lastly a blog is beneficial in the sense that it facilitates knowledge sharing since blogging dictates that writers offer adequate links to extra information and resources. Such information is distilled, selected as well as organized to assist in elucidating and improving the understanding of the

A judgmental international classification of financial reporting Essay

A judgmental international classification of financial reporting Practices - Essay Example Without conceptual framework there have been many issues and problems that have emerged with the passage of time and different people have different opinions on solving the problem (Hines, 1988). Therefore there has been a need for some guiding principles or some kind of structure on the basis of which different decisions can be taken and reporting of financial statements could become reliable and consistent (Zeff, 1972). With regard to this, conceptual framework is helpful because it provides a guideline and a foundation of anything and it can be referred to by people (Nobes, 2006). Conceptual framework issued by FASB The following image gives an overview of the conceptual framework issued by FASB. In an ideal world accounting reports that are developed using the suggested conceptual framework would be more useful than other accounting reports which are prepared without using of conceptual framework. ... Considering its importance, there are several objectives of accounting department and these objectives are described below: Preparing Reliable and Consistent Financial Statements Accounting has a major role to play in any organisation (Amaratunga , & Baldry, 2003) because accountants prepare financial statements and records the financial transactions of the company (McCarthy, 1982). These reports and financial statements reflect the proper financial information which is helpful for the stakeholders of the company including investors, employees, shareholders, suppliers, government agencies, customers and potential customers as well as competitors (Ball, & Brown, 1968). The main objective of accounting is to provide information which is useful for the users of financial statements like investors, creditors, and other stakeholders (Chua, 1986). Therefore it is integral that the information provided by the organisation is useful, accurate, authentic, consistent and reliable. Inaccurate i nformation can mislead the users of the financial statements and it could also distort the decisions taken by the management on the basis of financial statements therefore it is important for the organisation to prepare financial statements that follow the principles accepted by others as well (Hogarth, 1993). Thus, a conceptual framework would be required which the accountant can use as a guideline while preparing financial statements to make the financial information consistent and reliable. Keeping Records of all the transactions in a systematic way The other major objective of accounting is to keep records of all the transactions that occur in day to day routine processes in a systematic way (Abdel-Khalik, & Ajinka, 1983)